SeniorVu - Marketing Automation



SeniorVu - Marketing AutomationSeniorVu - Marketing AutomationSeniorVu - Marketing Automation

  • Name: SeniorVu - Marketing Automation
  • Duration: 1m 5s
  • Uploader: SeniorVu - Senior Living Marketing Solution
  • Added On: 04 December, 2019
  • Views: 22
  • Likes: 0
  • Dislikes: 0
  • Video Source: YouTube




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The business didn’t scale until a certain event took place in September of 2004 when the Founder and CEO of Lending Tree honored one of our clients (a mortgage lender in Kansas City) for their innovations. Before Doug Lebda, the CEO of Lending Tree, handed the award to Lance Melber, the CEO of eSmartLoan.com, he played a video contained within an email of a loan officer speaking to a new LendingTree lead, and he said “that’s how you deliver a great experience to a new lead that you will likely never meet face-to-face, yet you’re asking to be their mortgage provider.” SoftVu had created the video and marketing automation capabilities. The following week our phones began to ring and by the end of the next year we had tripled the size of our company. Our value proposition focused on helping banks automate the process of sending a video welcome message from a loan officer to a new internet lead generated by LendingTree. We added something really addictive for the loan officers. We sent an immediate notification to them when the lead was looking at the email and watching their video. This simple value proposition expanded into a full-blown campaign strategy designed to send the right message to the right person at the right time. The SoftVu Marketing Automation Platform became widely known throughout the mortgage lending industry and a majority of the banks/lenders buying internet leads from LendingTree became a SoftVu client. After the financial crisis we were constantly challenged by our clients to continually prove our value to them. From 2010 to 2015 the competition was circling the wagons through the likes of Eloqua (acquired by Oracle in December 2012), ExactTarget (acquired by Salesforce.com in June 2013), Marketo (acquired by Adobe in November 2018) and HubSpot. In addition, many of the CRM and Lead Management Systems began introducing basic marketing automation functionality, typically for free. We had our work cut out for us.

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